There's a scheme that's just been set up called fish2fork, intent on grading the sustainability of a restaurant's fish supplies. It's been set up by the Telegraph journalist Charles Clover and follows on from his film about the subject called "The End of the Line" (which in turn is based on his book of the same name). Now I only saw this film for the first time this week, and actually thought that, despite a few errors, it was a reasonable piece of work. Not so www.fish2fork.com.
It gives a grading score for sustainability based on a questionnaire sent to 100 of the UK's top eateries. It's a good idea in principle but dreadfully executed. Now, you would think that those restaurants who didn't reply would be excluded, right? Wrong - they're given a grading based on sourcing assumptions made by those running the website simply from the eateries' menu! How is this possible? How can you present potentially libellous information like this and get away with it? With the astonishing disclaimer found on their website:
"Content
Please be advised that nothing found on the fish2fork.com website has necessarily been reviewed by people with the expertise required to provide you with complete, accurate or reliable information.
Fish2fork.com cannot guarantee the validity of the information found on its website."
Coupled to this, the simplification of the whole sustainability issue by fish2fork (by using the MCS "fish to avoid list") is amply demonstrated by the lack of understanding by Clover, et al of the geographical differences in fish stock populations (a fact that even the MCS acknowledge on their list). This ignorance of the nuances of sustainability also applies to Clover's citing of the ICUN red list in the film "The End of the Line" (specifically referencing Patagonian Toothfish).
Not content with this potential defamation (for that is what it appears to me to be), the BBC's "One Show" picked up on it last night and perpetuated the myth that Clover actually knows what he's talking about on the fish2fork website! Needless to say, I've made my feelings very well known on the show's blog (it's post 84):
http://www.bbc.co.uk/blogs/theoneshow/backstage/2009/10/what-did-you-think-of-the-one-123.html#comments
This one has some legs so watch this space...
Perfect?
1 day ago